Company Management

Jennifer Hruska
Founder & President

Jennifer Hruska is a recognized visionary whose technological expertise, creative aesthetic and entrepreneurial business acumen have established her as a leader in the high-tech media industry. After serving a decade-long tenure as Senior Sound Designer for Kurzweil Music Systems where she co-developed the company's award winning K2000, K2500, and K2600 music synthesizers, Ms. Hruska founded SONiVOX in 1993. There, she spearheaded development of a retail and OEM line of sound and music instrument libraries which quickly gained recognition as the industry standard among top selling PC manufactures and semiconductor companies, as well as Hollywood composers and professional musicians worldwide. Leveraging that technology base, she widened her enterprise to embrace the rapidly-evolving mobile media markets with the creation of EAS (Embedded Audio System) enabling technologies, now the sole MIDI audio solution powering Google's Open Handset Alliance and Android Platform. Ms Hruska continues to evolve her vision with a new focus on enabling music creation technologies; products that enable anyone from hobbiest to professional to create quality music on their own. She is sought-after speaker, panelist, standards committee member and one of the country's 56 top visionaries featured in the Battino/Richards book, "The Art of Digital Music." www.artofdigitalmusic.com

Brian Hruska
Executive Vice President

Brian Hruska serves as Executive Vice President, focusing on the development of the company's business development strategy and productization of its software assets. He co-founded Eagle Software Corporation in 1995, an e-commerce software development and consulting company, which merged with Sonic Network in 1999. Previously, Mr. Hruska served as Vice President of Programming for Applied Systems, Inc. where he created The Agency Manager, the leading agency management program for independent insurance agents in the United States and Canada. During his tenure there, the company went from three employees to over 800 worldwide with over $75 million in annual sales.

Al Joelson
Director of Business Development

Al Joelson heads up the sales and marketing efforts for SONiVOX' musical instruments division, SONiVOX MI. He is an accomplished musician in his own right and a recognized authority in the music instruments industry. Since earning his B.A. from Berklee College of Music, Mr. Joelson has been instrumental in developing the division's product and partnership strategies. He has leveraged a strong understanding of technology, trends and passion for the finest in musical equipment retail and manufacturing to help grow the SONiVOX MI business to a leadership industry position.

Jim Van Buskirk
Chief R&D Technologist

Leading this group is Jim Van Buskirk, Chief R&D Technologist. Van Buskirk, a co-inventor of the very first computer hosted virtual instrument, is a legendary figure in the music software industry. Inventor, creator, and publisher of Gigastudio™, GigaSampler™, GigaViolin™, GigaPiano™, and GigaPulse™, Van Buskirk has invented and co-invented many music and audio related US patents, including the patent for low-latency direct from disc sample streaming.

Under Jim Van Buskirk's leadership the NEMESYNTH™ R&D group focuses solely on the development of new enabling technologies for computer based musicians. These technologies will be integrated into SONiVOX' premier line of end-user software products as well as its OEM offerings. The first of these products will be previewed and released in early/mid 2010.

After graduating from Clemson University, James Van Buskirk worked as an DSP Audio Engineer with Texas Instruments before joining Conexant, where he participated in the development the first commercial virtual instrument. In 1996, he formed NemeSys Music Technology, Inc., and created GigaStudio® and GigaSampler®. Jim continued development of the GIGA line of products after the company became part of TEAC - Tascam in 2001. In 2008, Jim left Tascam to form NemeSynth .com to develop a new line of virtual instruments. Jim joined Sonic Network, Inc., In October, 2009, to utilize the SoniVox engineering and marketing expertise to bring these new products to the music industry.